Our Mission

EMJ.LIFE, a Singapore-based global holding company, is dedicated to advancing the pet new economy and sustainability data governance through institutional-grade innovation.

At the core lies the PADV methodology (Participation → Action → Data → Value), which transforms the actions of individuals, brands, schools, and enterprises into verifiable ESG data. Through SDGS PASS (point economy × sustainability data), Non-Tradable Carbon Credits (NTCC), and ECO-Credit sustainability scores, we are building a universal, institutionalized participation system.

EMJ.LIFE integrates the PET JOURNEY platform, patented ESG data engines, and the Singapore VCC framework, while engaging with the Big Four accounting firms, the Big Eight verification bodies, and the UNDP Global Centre. With sandbox pilots and a clear path to capitalization, we are positioned to become both a global leader in the pet economy and the standard-setter for first-party ESG behavioral data.

Brand Positioning

EMJ.LIFE is not just a platform—it is an institutional ecosystem powered by the PADV methodology (Participation → Action → Data → Value).

Through the PET JOURNEY sandbox (pet economy), SDGS PASS (point economy × sustainability data), and EDU-SDGS PASS (education adoption), we transform the participation of individuals, brands, schools, and enterprises into ESG behavioral data aligned with Big Four audit logic, Big Eight verification standards, and UNDP global initiatives.

With Non-Tradable Carbon Credits (NTCC) and ECO-Credit sustainability scores, every action is not only recorded but also certified, recognized, and ultimately connected to capital markets.

EMJ.LIFE is positioned as the world’s primary gateway for first-party ESG behavioral data, turning sustainability participation from charitable acts into a verifiable, investable, and globally replicable system.

Pet Journey-Always with You

PET JOURNEY is the first sandbox of the PADV ecosystem—starting from pets, centered on participation, and transforming emotions and actions into sustainability impact.

Here, every interaction and every contribution—whether from pet owners, volunteers, or anyone engaged in public good—can be recorded and verified through the SDGS PASS point system and Non-Tradable Carbon Credits (NTCC), becoming part of the world’s primary source of first-party ESG behavioral data.

PET JOURNEY is more than a platform; it is an institutional gateway for sustainable participation, connecting individuals, brands, schools, and cities to co-create a future that is participatory, verifiable, and enduring.

SDGS PASS

SDGS PASS is a free and open institutionalized point system built on the PADV methodology. It transforms the sustainability actions of individuals, brands, and schools into verifiable ESG data. More than just points, it is the institutional foundation of the point economy × sustainability data, and is evolving to become the final destination of the global point economy.

Users can earn points through educational quizzes, public welfare actions, and paperless applications, redeemable for products and services. For enterprises, accumulated points automatically convert into Non-Tradable Carbon Credits (NTCC) and integrate with ECO-Credit sustainability scores, linking to supply chains and financial markets. This positions SDGS PASS as an institutional bridge between individual participation, corporate responsibility, and capital markets.

SDGS PASS has been formally submitted to the United Nations Development Programme (UNDP) and is under active discussions with the Big Four accounting firms and the Big Eight verification bodies. It supports integration with GRI/IFRS/COSO international disclosure and audit frameworks.

Our mission is to ensure that “every act of participation is not only recorded, but also certified, recognized, and capitalized,” positioning SDGS PASS as both a trusted data source for the global ESG economy and a universal engine for participation.

EMJ.NEXUS

EMJ.NEXUS is a sustainability service platform focused on institutional advisory and data integration. It helps enterprises implement the SDGS PASS + NTCC system, transforming ESG participation into reportable and verifiable action data.

NEXUS provides modular advisory programs and subscription-based services, enabling brands to align with GRI, IFRS, and COSO standards to build ESG internal controls and disclosure logic. Through task module design, activity parameter management, carbon credit retirement, and ESG report outputs, it institutionalizes, digitizes, and verifies corporate sustainability actions. It also integrates with ECO-Credit sustainability scores, allowing SMEs’ participation to be recognized by financial institutions and supply chains.

Headquartered in Singapore, EMJ.NEXUS also serves as the data conversion and advisory execution unit of the EMJ.LIFE VCC fund, acting as a key enabler for corporate ESG transformation and social participation.

Its mission is to ensure that “every corporate sustainability action becomes auditable, verifiable, and investable data.”

PET JOURNEY × BODY Magazine

PET JOURNEY × BODY Magazine is a digital monthly publication released on the 15th of each month, focusing on pet life, sustainability actions, and community participation. It serves as a vital bridge between pet owners and brands, and acts as the dedicated media platform within the PET JOURNEY ecosystem.

Each issue integrates SDGS PASS task modules, enabling readers to engage in cause-driven quizzes, participate in live events, complete brand tasks, and accumulate points. This ensures the magazine is not only informative and story-driven but also a tool that empowers readers to become sustainability actors, with their actions captured as verifiable ESG data.

The magazine features pet health care, green lifestyle trends, authentic stories, brand collaborations, and public good initiatives.

As the sustainability and public participation media engine of the PET JOURNEY ecosystem, its mission is to ensure that reading goes beyond content—transforming knowledge into action and driving both SDGs and social participation.

EMJ.LIFE NEWS

EMJ.LIFE NEWS is the official information platform of EMJ.LIFE, focusing on institutional transparency, technology applications, and global sustainability progress, delivering timely and reliable strategic updates and action data to the public and institutions.

Here, users and partners can access SDGS PASS + NTCC implementation results, participation data summaries, brand collaboration cases, international patent updates, and media perspectives, gaining a comprehensive view of EMJ.LIFE’s pivotal role in ESG infrastructure and the transformation of the pet economy.

EMJ.LIFE NEWS is more than a showcase—it is a data hub for cross-industry trust and global dialogue. Its mission is to transform actions into searchable, reportable, and integrable sustainability evidence, advancing institutional transparency and international collaboration.