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品牌使命 Our Mission
- EMJ.LIFE 是一家註冊於新加坡的全球控股公司，致力於以制度級科技推動 寵物新經濟 與 全球永續資料治理。EMJ.LIFE, a Singapore-based global holding company, is dedicated to advancing the pet new economy and sustainability data governance through institutional-grade innovation.
- 我們以 PADV 行為數據驗證方法論（Participation → Action → Data → Value）為核心，將個人、品牌、校園與企業的參與行為轉化為可驗證的 ESG 資料。透過 SDGS PASS（公益積分 × 永續數據）、NTCC 非交易型碳權 以及 ECO-Credit 永續信用分數，我們建立了全民參與的制度化行動系統。At the core lies the PADV methodology (Participation → Action → Data → Value), which transforms the actions of individuals, brands, schools, and enterprises into verifiable ESG data. Through SDGS PASS (point economy × sustainability data), Non-Tradable Carbon Credits (NTCC), and ECO-Credit sustainability scores, we are building a universal, institutionalized participation system.
- EMJ.LIFE 已完成 PET JOURNEY 平台、專利級 ESG 資料引擎 與 新加坡 VCC 架構的整合，並與 Big4 會計師事務所、Big8 驗證機構及 UNDP 展開合作討論。憑藉制度沙盒驗證與資本化路徑，我們正邁向成為 全球寵物經濟的引領者，以及 第一方 ESG 行為數據的制度標準制定者。EMJ.LIFE integrates the PET JOURNEY platform, patented ESG data engines, and the Singapore VCC framework, while engaging with the Big Four accounting firms, the Big Eight verification bodies, and the UNDP Global Centre. With sandbox pilots and a clear path to capitalization, we are positioned to become both a global leader in the pet economy and the standard-setter for first-party ESG behavioral data.
品牌定位 Brand Positioning
- EMJ.LIFE 不是單一平台，而是一個以 PADV 行為數據驗證方法論 為核心的制度型生態系。 EMJ.LIFE is not just a platform—it is an institutional ecosystem powered by the PADV methodology (Participation → Action → Data → Value).
- 我們結合 PET JOURNEY 沙盒（寵物經濟）、SDGS PASS（點數經濟 × 永續數據）、以及 EDU-SDGS PASS（教育採用），將個人、品牌、校園與企業的參與行為，轉化為可被 Big4 審計、Big8 驗證及 UNDP 國際倡議接軌的 ESG 行為數據。 Through the PET JOURNEY sandbox (pet economy), SDGS PASS (point economy × sustainability data), and EDU-SDGS PASS (education adoption), we transform the participation of individuals, brands, schools, and enterprises into ESG behavioral data aligned with Big Four audit logic, Big Eight verification standards, and UNDP global initiatives.
- 透過 NTCC 非交易型碳權 與 ECO-Credit 永續信用分數，我們讓「每一次參與」不僅被記錄，更能被認證、被採信，並最終進入 資本市場。 With Non-Tradable Carbon Credits (NTCC) and ECO-Credit sustainability scores, every action is not only recorded but also certified, recognized, and ultimately connected to capital markets.
- EMJ.LIFE 的定位，是打造 全球第一方 ESG 行為數據入口，讓永續參與從公益行動，進化為一套 可驗證、可資本化、可全球複製 的制度。 EMJ.LIFE is positioned as the world’s primary gateway for first-party ESG behavioral data, turning sustainability participation from charitable acts into a verifiable, investable, and globally replicable system.
Pet Journey 陪著你-Always with You
PET JOURNEY 是 PADV 生態系統的第一個 Sandbox，以寵物為起點、以參與為核心，讓情感與行動轉化為永續的力量。
PET JOURNEY is the first sandbox of the PADV ecosystem—starting from pets, centered on participation, and transforming emotions and actions into sustainability impact.
在這裡，每一次互動、每一份參與，不論是飼主、愛心志工，或單純投入公益行動的人，都能透過SDGS PASS積分系統與 NTCC非交易型碳權 被記錄、被驗證，進而成為全球第一方ESG行為數據的一部分。
Here, every interaction and every contribution—whether from pet owners, volunteers, or anyone engaged in public good—can be recorded and verified through the SDGS PASS point system and Non-Tradable Carbon Credits (NTCC), becoming part of the world’s primary source of first-party ESG behavioral data.
PET JOURNEY 不只是一個平台，而是一個 制度化的永續行動入口，串聯個人、品牌、校園與城市，打造一個 可參與、可驗證、可傳承 的永續未來。
PET JOURNEY is more than a platform; it is an institutional gateway for sustainable participation, connecting individuals, brands, schools, and cities to co-create a future that is participatory, verifiable, and enduring.
SDGS PASS 永續存摺
SDGS PASS是一套免費開放的制度化公益積分系統，透過PADV行為數據驗證方法論，將個人、品牌與校園的永續參與行為，轉化為可驗證的ESG資料。它不僅是積分，更是點數經濟×永續數據的制度化基礎。
SDGS PASS is a free and open institutionalized point system built on the PADV methodology. It transforms the sustainability actions of individuals, brands, and schools into verifiable ESG data. More than just points, it is the institutional foundation of the point economy × sustainability data, and is evolving to become the final destination of the global point economy.
用戶可透過教育測驗、公益行動、無紙化應用等方式累積積分，並兌換商品與服務。企業取得的積分，則能自動轉化為 NTCC（非交易型碳權），並與 ECO-Credit 永續信用分數串接，納入供應鏈與金融市場。
Users can earn points through educational quizzes, public welfare actions, and paperless applications, redeemable for products and services. For enterprises, accumulated points automatically convert into Non-Tradable Carbon Credits (NTCC) and integrate with ECO-Credit sustainability scores, linking to supply chains and financial markets. This positions SDGS PASS as an institutional bridge between individual participation, corporate responsibility, and capital markets.
SDGS PASS 已正式提報 聯合國開發計劃署（UNDP），並正與 Big4 會計師事務所及 Big8 驗證機構展開合作討論，支援 GRI/IFRS/COSO 等國際揭露與審計框架。
SDGS PASS has been formally submitted to the United Nations Development Programme (UNDP) and is under active discussions with the Big Four accounting firms and the Big Eight verification bodies. It supports integration with GRI/IFRS/COSO international disclosure and audit frameworks.
我們的使命，是讓「每一次參與，不僅留下痕跡，更能被認證、被採信、被資本化」，成為 全球 ESG 經濟的信任資料來源 與 全民參與引擎。
Our mission is to ensure that “every act of participation is not only recorded, but also certified, recognized, and capitalized,” positioning SDGS PASS as both a trusted data source for the global ESG economy and a universal engine for participation.
EMJ.NEXUS SME顧問
EMJ.NEXUS 是一個以 制度顧問與數據導入 為核心的永續行動服務平台，協助企業導入 SDGS PASS + NTCC 系統，將 ESG 參與行為轉化為可揭露、可驗證的行動數據。
EMJ.NEXUS is a sustainability service platform focused on institutional advisory and data integration. It helps enterprises implement the SDGS PASS + NTCC system, transforming ESG participation into reportable and verifiable action data.
NEXUS提供模組化顧問方案與訂閱制服務，支援品牌依據GRI、IFRS、COSO等國際標準，建構ESG內控流程與揭露邏輯。協助企業將永續行動制度化，讓中小企業的參與被金融市場與供應鏈採信。
NEXUS provides modular advisory programs and subscription-based services, enabling brands to align with GRI, IFRS, and COSO standards to build ESG internal controls and disclosure logic. Through task module design, activity parameter management, carbon credit retirement, and ESG report outputs, it institutionalizes, digitizes, and verifies corporate sustainability actions. It also integrates with ECO-Credit sustainability scores, allowing SMEs’ participation to be recognized by financial institutions and supply chains.
以新加坡為全球營運中心，EMJ.NEXUS 同時是 EMJ.LIFE VCC 基金 的核心資料轉換與顧問執行單位，已成為企業 ESG 轉型與社會參與的重要支援者。
Headquartered in Singapore, EMJ.NEXUS also serves as the data conversion and advisory execution unit of the EMJ.LIFE VCC fund, acting as a key enabler for corporate ESG transformation and social participation.
它的使命，是讓 「企業的每一步永續行動，都能成為被審計、被驗證、被投資」的制度化資料。
Its mission is to ensure that “every corporate sustainability action becomes auditable, verifiable, and investable data.”
PET JOURNEY 寵旅誌
《PET JOURNEY 寵旅誌》是一份每月15日定期發行的數位月刊，聚焦於 寵物生命、永續行動與社群參與，成為飼主與品牌之間的重要橋樑，也是 PET JOURNEY生態系的專屬媒體平台。
PET JOURNEY × BODY Magazine is a digital monthly publication released on the 15th of each month, focusing on pet life, sustainability actions, and community participation. It serves as a vital bridge between pet owners and brands, and acts as the dedicated media platform within the PET JOURNEY ecosystem.
每一期《寵旅誌》都結合SDGS PASS任務模組，透過閱讀導向公益測驗、實體活動參與、品牌任務與積分累積，讓讀者不僅獲取知識與故事，更能實際轉化為永續行動者，並將參與沉澱為 可驗證的ESG數據。
Each issue integrates SDGS PASS task modules, enabling readers to engage in cause-driven quizzes, participate in live events, complete brand tasks, and accumulate points. This ensures the magazine is not only informative and story-driven but also a tool that empowers readers to become sustainability actors, with their actions captured as verifiable ESG data.
內容涵蓋寵物健康照護、綠色生活風格、真實故事、品牌合作企劃與公益任務設計。
The magazine features pet health care, green lifestyle trends, authentic stories, brand collaborations, and public good initiatives.
作為 PET JOURNEY 生態圈中的 永續與公益媒體引擎，《寵旅誌》的使命是讓閱讀不只停留在內容，而是驅動每一位讀者將知識轉化為行動，推動 SDGs 與社會參與。
As the sustainability and public participation media engine of the PET JOURNEY ecosystem, its mission is to ensure that reading goes beyond content—transforming knowledge into action and driving both SDGs and social participation.
EMJ.LIFE NEWS
EMJ.LIFE NEWS 是 EMJ.LIFE 的官方資訊發布平台，專注於 制度透明、技術應用與全球永續行動進展，為公眾與機構提供即時、可信的策略動態與行動資料。
EMJ.LIFE NEWS is the official information platform of EMJ.LIFE, focusing on institutional transparency, technology applications, and global sustainability progress, delivering timely and reliable strategic updates and action data to the public and institutions.
在這裡，用戶與合作夥伴可獲取包括：SDGS PASS+NTCC系統實施成果、參與數據摘要、品牌合作案例、國際專利進度與媒體觀點等資訊，全面掌握EMJ.LIFE在ESG基礎建設與寵物經濟轉型關鍵角色。
Here, users and partners can access SDGS PASS + NTCC implementation results, participation data summaries, brand collaboration cases, international patent updates, and media perspectives, gaining a comprehensive view of EMJ.LIFE’s pivotal role in ESG infrastructure and the transformation of the pet economy.
EMJ.LIFE NEWS 不僅是一個展示窗口，更是 跨產業信任與全球對話的資料中樞。它的使命是將行動轉化為 可查詢、可揭露、可對接的永續證據，推動制度化透明與國際合作。
EMJ.LIFE NEWS is more than a showcase—it is a data hub for cross-industry trust and global dialogue. Its mission is to transform actions into searchable, reportable, and integrable sustainability evidence, advancing institutional transparency and international collaboration.